TikTok Won’t Let Go of the Victoria’s Secret Show: #VSFS2026 Is Up 2,633% in a Week

LOS ANGELES — Victoria’s Secret built this year’s show for the phone. It streamed live on YouTube, Instagram and TikTok under the official tag #VSFashionShow (VS press room), and the brand followed it with its first post-show TikTok Live (Adweek). Two days later, TikTok is still chewing on it.

The hashtags that are actually moving

These are this week’s numbers from Tokchart’s fastest-growing hashtags list, updated Oct. 20, comparing videos this week with last week:

• #vsfs2026: 82 videos, up from 3 (+2,633%), about 1 million views this week.
• #victoriassecretfashionshow: 416 videos, up from 56 (+643%), about 8 million views this week.
• #vsfs: 143 videos, up from 14 (+921%), about 2 million views.
• #housewifetatemcrae: 72 videos, up from 2 (+3,500%), about 1 million views. The broader #housewife tag is up 1,070% to 1,579 videos, though not all of those are about the show.
• #vsfashionshow, the official tag: Toklytics flags it as trending, +772% against its recent average, with 818 million views across the 263 videos it tracks.

Why ‘Housewife’

Tate McRae performed ‘Housewife’ for the first time at the show, Billboard reports. The tag carrying her name is the fastest climber on the list that’s tied to the show.

The clips people kept sharing

• The front row. Videos of Timothée Chalamet and Kris Jenner cheering Kylie Jenner’s walk went viral, Her Campus reports, citing TikTok posts. On X, one nine-second version had 1,986,882 views by Monday (The LA Globe).
• The vlog. Jenner’s behind-the-scenes YouTube video passed 3 million views (SI Lifestyle).
• The brand’s own posts. Victoria’s Secret’s TikTok captions, tagged #vsfashionshow, included Adriana Lima hitting her 21st runway and a “Proud mama” post with Kris and Kylie Jenner (Socialpruf’s listing of the account).
• The biggest number we saw. Virlo Media says the top Fantasy Bra reaction clip, from creator haleyybaylee, pulled 16,056,876 views.

How we got these numbers

We couldn’t pull counts from TikTok itself: its hashtag pages don’t show them without the app. The figures above come from public trackers (Tokchart, Toklytics) and the outlets linked. Trackers only count the videos they index, so read them as direction, not a census.

More from our Victoria’s Secret week: the Fantasy Bra backlash and the stock bump, and the fashion internet’s verdict on the show. And for a TikTok success story from our own beat: Sofie SanFilippo.

Discuss this on the forum

What’s the one Victoria’s Secret show clip you couldn’t stop rewatching? Discuss this on the forum.

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