500 percent. That is how much demand for Prada’s Wish Pouch jumped last quarter, according to the new Lyst Index, and it set the tone for a day when the money, the maisons and the holiday campaigns all pointed in the same direction. Here is what moved in fashion and luxury from Wednesday morning to Thursday morning, Oct 29, 2026. Every item is checked against its source and linked.
The Money Talk
Prada is the hottest brand again
Prada returned to No. 1 on Lyst’s hottest brands ranking for the first time since late 2023, with demand up 55 percent quarter over quarter. Its Wish Pouch, first introduced in 2024, was the quarter’s hottest product with demand up 500 percent, and Celine cracked the top 10 for the first time. Source: WWD
adidas posts its best quarter ever
adidas reported record third-quarter revenue of 7.252 billion euros, up 9 percent, and record operating profit of 1.008 billion euros, and raised its full-year profit outlook to around 2.5 billion euros. CEO Bjørn Gulden called it “A great quarter for adidas,” while admitting the lifestyle sneaker business is fighting “too much inventory and too much discounting in the marketplace.” Source: adidas Group
Why it matters for LA: Gulden’s own words say lifestyle sneakers are overstocked and discounted. That is a buyer’s market at the outlets and on resale this holiday, so do not pay full price for retro runners.
The Maisons
Pieter Mulier opens Versace with couture
L’Officiel reports that Pieter Mulier, Versace’s new chief creative officer, will make his debut with couture. It marks the house’s return a decade after its last Paris Couture Week show. Source: L’Officiel USA
Louis Vuitton for UNICEF turns 10
Louis Vuitton’s UNICEF partnership, launched in Los Angeles on Jan. 12, 2016, has raised $28 million and beaten its 2 million euro yearly minimum every year. Each Silver Lockit donates $100 per cord bracelet and $200 per silver chain or pendant. Source: Haute Living
RelatedWhat You Missed: Tuesday, Nov 3
Why it matters for LA: The Lockit story started here in LA, so it is the easiest luxury gift with a built-in donation at the Rodeo Drive boutique. Couture-level Versace will take months to filter down, but the red carpet calendar will feel it first.
Said Out Loud: Leaders on the Record
Cate Blanchett launches a literary magazine with Uniqlo
Uniqlo and Cate Blanchett announced “Stories She Tells,” a literary magazine of open-call essays on women’s experiences, with its first issue due in autumn 2027 and Blanchett chairing the selection committee. She told WWD that “even though women represent over half of the world’s population, their stories are often kept out of the mainstream.” Source: WWD
Why it matters for LA: LA writers, take note: this is an open call with mentorship from a global retailer. Watch for the application details before you pitch.
Drops & Collabs: Luxury Launches
A 30-year bourbon at full strength
Blade and Bow unveiled its 30-Year-Old Cask Strength bourbon at 164.2 proof, limited to 1,200 bottles at a suggested $2,500 each, according to the company. Bottles start reaching select markets in November 2026. Source: Blade and Bow (press release)
LOUIS XIII’s Black Pearl, 398 decanters only
LOUIS XIII’s new Black Pearl edition is limited to 398 decanters worldwide. In France it can also be tasted by the glass as a Parisian exclusive at the Shangri-La Paris. Source: Luxsure
Why it matters for LA: Hotel bars in Beverly Hills live on bottles like these. Ask your favorite bar manager now if an allocation is coming, because 1,200 bottles go fast.
Fashion x Superintelligence
Ex-Mango team raises 3 million euros
Barcelona’s Artiso raised more than 3 million euros in a pre-seed round led by Criteria Venture Tech for its superintelligence operating system for fashion teams, which handles design, tech packs and campaign imagery. Founded by former Mango executives, it counts GANNI founder Nicolaj Reffstrup among its backers. Source: EU-Startups
Why it matters for LA: LA brands live on tech packs and fast sampling. Tools like this will change what a junior design job looks like, so learn them before your next interview.
Status Cars ($300K+)
Apollo’s 3 million euro hypercar lands in Vegas
The Apollo EVO makes its North American debut at the Concours at Wynn Las Vegas, running Oct. 29 to Nov. 1. Only 10 customer cars will be built, each priced from 3,000,000 euros, about $3,346,000, before taxes and delivery. Source: autoevolution
Why it matters for LA: Vegas is a four-hour drive. If you want to see a 10-car run in person, this weekend is the window.
Runway Magazine Watch
Prada’s hand-drawn holiday
Runway Magazine’s newest story, posted Oct. 29, reviews Prada’s “Drawing Prada” Holiday 2026 campaign, in which animation legend John Pomeroy draws around Sadie Sink, Maya Hawke, Chen Haoyu, Kelvin Harrison Jr. and Luther Ford. Glen Luchford shot the photography to match Pomeroy’s illustrated setups. Source: Runway Magazine
Why it matters for LA: Prada is No. 1 on Lyst and now has the most charming holiday campaign of the season. Expect the Rodeo Drive windows to be the most photographed in town.
Halloween plans? Code Red: Halloween ft. Don Woezik. Get tickets on Posh
Go deeper
Four of today’s biggest stories, with full sourcing and what each one means for you in LA.
- Prada Is Fashion’s Hottest Brand Again. Here’s What Shoppers Are Actually Buying: Why Prada retook the top of the Lyst Index, what shoppers are actually buying and how to shop the moment in LA.
- “Drawing Prada”: Inside Prada’s Hand-Drawn Holiday Campaign With Sadie Sink and Maya Hawke: Who is in Prada’s hand-drawn holiday campaign, who drew it and why animation is the season’s smartest move.
- adidas Just Had Its Best Quarter Ever. Why That’s Good News for Your Sneaker Budget: adidas’ record numbers, the CEO’s admission about sneaker discounting and what it means for your budget.
- Cate Blanchett and Uniqlo Want Your Essay: What “Stories She Tells” Is and How It Will Work: What Uniqlo’s first literary magazine is, the timeline for the open essay call and how writers can get ready.
Tips
Spotted a Halloween fashion party, a sellout or a new store on Rodeo or Melrose? Send it with a photo and a time stamp. We verify before we print. editor@nightlifereport.app
nightlifereport.app | Tips: editor@nightlifereport.app | 1049 Havenhurst Dr, Unit 67, West Hollywood, CA 90046
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