Irina Shayk Takes Donna Karan After Dark in Mert Alas’s Fall/Winter 2026 Campaign

2 min read

Nightlife Report · Fashion Desk · Lillith Magic · Directed by Anthony Perlas

Ten days after the Victoria’s Secret Fashion Show in Los Angeles, Irina Shayk is back in black. Donna Karan New York launched its Fall/Winter 2026 campaign on Wednesday, October 28, with Shayk as the face and Mert Alas behind the camera (Fashion Times).

What’s in the campaign?

The pictures are all black and all city. Shayk wears a belted leather trench coat, a strapless leather sheath dress, a V-neck cocktail dress with sculptural gold hardware, and a full-length sequin gown under a long wool coat. The accessories are the black leather Bridgehampton Tote and a Cashmere Clutch. Fashion Times describes the light as warm golden hour against a New York-inspired setting.

The team behind it: creative direction by Trey Laird, styling by Jessica Diehl, hair by Chris McMillan and makeup by Jamal Scott.

Why does Donna Karan keep casting supermodels?

Since the brand’s 2024 relaunch, Donna Karan has leaned on the names who defined the ’90s runway. Kate Moss and Christy Turlington have fronted it, and the Fall/Winter 2025 campaign put Shayk alongside Claudia Schiffer, Imaan Hammam, Liya Kebede and Mariacarla Boscono. The idea underneath is still Karan’s Seven Easy Pieces, the 1984 concept of a small, interchangeable wardrobe that works from the office to the evening.

The Nightlife Report take

This is the most useful campaign of the week for anyone who actually goes out. A leather trench over sequins is the oldest trick in evening dressing because it works: you arrive covered, you take the coat off, and the room changes. It’s also exactly the kind of look that photographs well at night, which is why we shoot it so often.

RelatedArt Basel Miami 2026 After Dark: Where Fashion Meets the Club

FAQ

When did the campaign launch? Wednesday, October 28, 2026.

Who photographed it? Mert Alas.

Where can you see the collection? Donna Karan’s website and selected retailers worldwide.

Your move: Want an editorial look built for your own night out? Book a Lillith Magic shoot, see the work at @lillithmagic, and catch the latest at Nightlife Report. Hear the full read on The Perlas Protocol.

Lillith Magic · Directed by Anthony Perlas · Nightlife Report

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