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Gucci Opens Demna’s New Store on Avenue Montaigne as Palace and Burberry Hit London

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Fashion’s real action this week happened in shops, not on runways. Gucci opened the first full version of Demna’s retail concept in Paris, and Palace announced a Burberry capsule just as its new London flagship gets ready to open.

What did Gucci open in Paris?

During Milan Fashion Week, Gucci’s “The Store Show” gave guests a full-scale replica of Demna’s new retail design. The concept has now opened for real at the brand’s Paris flagship, 56 Avenue Montaigne. Milan got the preview and Paris got the doors.

What’s in Palace x Burberry?

It’s a 10-piece capsule that runs Burberry’s signature silhouettes through Palace’s skate lens, with screen-printed graphics and the classic Nova Check. Palace and Nike also dropped a ’00s-inspired capsule for the first anniversary of Manor Place, the South London skate and football space.

Anything else to know?

  • Dior: Jonathan Anderson adds the Ribbon Sneaker for Spring 2027, in mustard, navy or baby blue.
  • Miu Miu: an “Uptown fairytale” holiday campaign shot by Tina Barney, starring Gigi Hadid and others.
  • Prada: a hand-illustrated holiday world built by former Disney animator John Pomeroy and shot by Glen Luchford.

Source: HERO Magazine, Nov 1, 2026


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