Amanda Seyfried Lit Tiffany’s Bird on a Rock, and Fifth Avenue Got the Hint

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On November 10, Tiffany & Co.'s newest ambassador placed an ornament on a tree of Blue Boxes at The Landmark and switched on the house's third holiday lighting of Jean Schlumberger's famous bird.

By the Nightlife Report Editors · Los Angeles · Nov. 13, 2026

NEW YORK — There are louder ways to start the holiday season on Fifth Avenue. Tiffany & Co. chose a smaller gesture, and a very large bird.

On Tuesday evening, November 10, 2026, Amanda Seyfried — the house's newest ambassador — lit the Bird on a Rock installation at The Landmark, Tiffany's flagship at 727 Fifth Avenue. Vogue, writing the next day, called the party the unofficial ribbon-cutting of the season, held for the third year in a row. Seyfried triggered the lighting by placing a Tiffany ornament on a tree built of Blue Boxes. The bird, a sculptural take on Jean Schlumberger's 1965 jewel, came up over the street.

Seyfried talked about the assignment in the same Vogue interview, without the usual campaign frost:

"As a young American girl, you have these fantasies that you might get to be a part of something really special. It's pretty iconic that I'm here and that I get to represent Tiffany for the holiday season. There's something very classic, traditional, and symbolic about Tiffany's — it's the best legacy jewelry brand there is."

She added that her sister-in-law was there with Seyfried's godson, and that her own children were actually in the city that night — "I didn't even think to invite them, and they're actually in the city. I don't know what I was thinking!"

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Harper's Bazaar, on November 12, described her look: a black velvet one-shoulder maxi dress with a side cutout and a high slit, worn with Tiffany HardWear. Vogue noted a HardWear white gold and pavé diamond link necklace and the Bird on a Rock Wing brooch, "with over 13 carats of diamonds."

The toast belonged to Matthieu Garnier, president and CEO of Tiffany & Co. North America. "Love is a gift," he told the room, according to Vogue. "The most meaningful gifts carry stories, create memories, and connect generations." That line is also the brief for the 2026 holiday campaign Seyfried is starring in. Haute Living names the campaign "Love Is a Gift" and the short film You & Me, which moves between present-day New York and a holiday memory from the 1990s. ELLE, in its November 12 fashion roundup, also identifies the film as You & Me and notes that Mikey Madison, Jordyn Woods and Louisa Jacobson were among the guests.

The installation is not a one-night set. Haute Living says the windows, trees, oversized Blue Boxes and a holiday client lounge remain on view for the rest of the season, and Vogue reported that the Fifth Avenue snowflake is lit in Tiffany Blue. If you missed the party, the bird is still up. The invitation, this year, is less about being in the room than about walking past a window that is trying, quite literally, to outlast the week.

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