Sanchit Satish of Reflekt Lab: Forty Shows, Six Countries, Sixty Days

2 min read

Nightlife Report · Interviews · Lillith Magic · Directed by Anthony Perlas

Sanchit Satish is a creative director, visual artist and VJ, and the founder of Reflekt Lab in Mumbai. He answered the Nightlife Report founder questions in writing, and his answers run below exactly as he wrote them.

What was the moment you stopped playing small, and what did you do the very next day?

After my first gig with AR Rahman, My whole perspective shifted on playing the long game and at a level where I should be playing.

What game is the rest of your industry playing that you refuse to play?

Cheaping out to do more work rather than the quality of work

What's the boldest bet you've made on this brand (price, production, a hire, a show), and how did you justify it when others played it safe?

Agreeing to let go of a lot of work because it wasn’t the quality of work I intended to do

If you restarted tomorrow, what would you do bigger and sooner?

Use AI and Build a marketing presence from the beginning

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What are you putting into the world in the next 90 days that proves you're moving?

I’m doing about 40 shows in the next 60 days in 6 different countries

Picture ten times the audience you have today. What has to change in how you and your team work to get there?

Structure structure structure

What almost killed a launch, show or shoot, and who on your team refused to let it die?

It was a big Awards night for bollywood stars, there was a lot of chaos on the design, rendering and playback.. the systems failed but we still made the show happen as a team

If you got one cover frame, which image, piece or look would it be, why does it carry the whole idea, and who made it with you?

My work with Rahat Fateh Ali khan

What's the one detail in your work (a stitch, a light, a song, a scent, a gesture) that only your team notices but that changes everything?

The detail in timing of playblack, every beat every rhythm is important to what I do.

When you're not in the room, what one sentence do you want people saying about your brand?

This team delivers such good work, once I give it to them I just do not have to worry about delivery anymore, and he is such a good person too.

Credits. Instagram: @sanchit_satish. Artists named in his answers: AR Rahman, Rahat Fateh Ali Khan, Shreya Ghoshal.

Want to be featured? Answer the questions at nightlifereport.app.

Lillith Magic · Directed by Anthony Perlas

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