Nightlife Report · Supermodels Desk · Lillith Magic · Directed by Anthony Perlas
Adriana Lima has a new campaign, and this one is about a way of life. Baccarat Hotel & Residences Maldives unveiled a brand campaign starring the Brazilian supermodel on October 23, photographed by Russell James against the Indian Ocean (PR Newswire via The Manila Times).
What does the campaign show?
According to the release, the images explore light, water and Baccarat’s world of crystal and French craftsmanship. Lima appears in quiet mornings, family time, swimming, exploring and gatherings by the water. The campaign also reveals the development’s golf residences, five homes set around a private nine-hole course.
Who is Russell James?
The release describes James as a globally recognized fine art and fashion photographer. On this shoot, he said: “The extraordinary beauty of Adriana immersed in the perfect nature of the Maldives is one of the most authentic and logical photographic series I have had the pleasure to create.”
The project behind the pictures
The release describes five islands across 125 acres in the South Malé Atoll, with 62 private residences and 50 villas. It names 1508 London, HKS, L’Observatoire International and Marcel Wanders as design partners, and says the property is managed by Starwood Hotels. The campaign is live on the development’s site and Instagram, @baccaratmaldivesresidences.
The Nightlife Report take
Supermodels aren’t just selling clothes anymore. They’re selling places and the life lived in them. A face, a photographer and one clear story about the day is the whole formula, and it scales from an island resort down to an LA rooftop.
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FAQ
Who photographed Adriana Lima for Baccarat Residences Maldives? Russell James.
When was the campaign released? October 23, 2026.
Where is the property? The South Malé Atoll in the Maldives.
Your move: Venues, hotels and brands that want a campaign with a story can book Lillith Magic. See the work at @lillithmagic and read more at Nightlife Report. Related: Victoria’s Secret Fashion Show 2026 in Los Angeles.
Lillith Magic · Directed by Anthony Perlas · Nightlife Report
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