Victoria’s Secret Came Back to Hollywood. Who Actually Owns the Angels Now?

1 min read

The Victoria’s Secret Fashion Show streamed live from Los Angeles on Sunday, October 18, 2026, after two years in New York, airing on YouTube, Instagram and TikTok (VS Press Room; People). The brand also built a fan-access campaign, with new ways to win a seat announced every Thursday through September.

First principles: who owns it

• A public company, not a founder. Victoria’s Secret & Co. trades publicly and files with the SEC (SEC ownership filings).
• CEO: Hillary Super, appointed in late 2024.
• The activist in the room: BBRC International, the investment vehicle of Australian retailer Brett Blundy, owns about 13% of the shares as of May 2026 and ran a 2026 proxy campaign against board chair Donna James (Retail Dive; SEC filing).

Stated strategy

Put the fan “inside the biggest night in fashion,” move the show to free global streaming, and make the audience the “heartbeat of the brand” (VS Press Room).

Team Jupiter or Team Saturn?

Leaning Saturn, testing Jupiter. Bringing back a decades-old format is maintenance of a golden age. Streaming it free and opening seats to fans is expansion. The 2026 boardroom fight, however, is about who controls the existing asset, not about building a new one.

Unpopular opinion: The show doesn’t need more celebrities. It needs to discover the next unknown model, the way it once did.

RelatedHalloween in the Six Fashion Capitals

Lillith Magic · Directed by Anthony Perlas. Opinion: the Jupiter/Saturn read below is our editorial judgment of business behavior, not a statement of fact about any person.

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