“I Refuse to Let People Down”: Club Annabella Founder Annabella Gutman Has One Rule. Her Clients Already Know It.

NIGHTLIFE REPORT · FOUNDERS · LOS ANGELES

She’s been an entrepreneur since childhood. Now the founder and model behind Club Annabella Corp says the next 90 days belong to GutmanLondon.tech. In her own words, as written.

Interview by Anthony Perlas · October 2026

This October, the city put its best clothes on twice. Art Hearts Fashion ran its Los Angeles Fashion Week downtown, and a week later The Bureau took over The Lot Studios in West Hollywood. We were in the media pit for that one, and it’s all in our full Bureau Fashion Week LA archive.

On the other coast, New York nightlife is learning how quickly something big can disappear. Brooklyn Storehouse is closing this fall. A New Jersey court has ordered Teksupport’s parent company, TCE Presents, to stop holding events after November 7, which follows months of legal fighting between its cofounders.

Put the two coasts together and you get the question every founder in our series is really answering: what lasts after the lights come up? Annabella Gutman, the Los Angeles founder and model behind Club Annabella Corp, answers it in one word: people.

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The rule

What game is the rest of your industry playing that you refuse to play?

“I refuse to let people down. I like to under promise and over deliver to my clients.”

What was the moment you stopped playing small, and what did you do the very next day?
“Ever since my childhood I was an Entrepreneur and knew how to use my skills & gifts so I can help support my family.”

The bet, and the lesson

What’s the boldest bet you’ve made on this brand?
“Think outside the BOX.”

If you restarted tomorrow, what would you do bigger and sooner?
“Built my team faster.”

What almost killed a launch, show or shoot?
“Funding to scale.”

That last answer is three words long, and almost every founder in this city knows what it means.

What’s next

What are you putting into the world in the next 90 days that proves you’re moving?
“GutmanLondon.tech: Revolutionizing Entrepreneurship and Investment.”

Picture ten times the audience you have today. What has to change?
“We give each other tasks and document a reality tv show at the same time.”

The cover

If you got one cover frame, which image would it be?

“I would wear a crown with a dove above.”

The one detail only your team notices? “My sense.”

When you’re not in the room, what one sentence do you want people saying about your brand?
“Amazing and really helping impacting the world for better than ever before.”

Her own question: Where do you see yourself in 5 years?
“Where we are all belongs! We are all successful.”

The note she left for the editor

At the end of the form there’s a box for anything the founder wants the editor to know. Annabella used it for one line:

“Always treat people the way you want to be treated.”

Ambition is the crown. That line is the dove above it.

Follow Annabella: @annabellagutman · clubannabella.com

More from Nightlife Report

• “If Your Backstage Team Can’t Work With Every Face, the Representation Is Cosmetic”: Whitney J
• Jason Schulz in the Hot Seat
• Indie Safarik: Getting Discovered, Ep. 1
• The Bureau Fashion Week LA 2026: The Full Archive

Interview by Anthony Perlas. Answers are published as written, with the interviewee’s permission. Images: @annabellagutman, from her public Instagram.